This workshop is open to all interested community members and has been developed to help you utilise social for marketing purposes. By the end of this workshop, you will be able to:Understand the social media landscapeUnderstand the major social media platforms, how they function and what role they play in marketingCreate social media marketing goalsDefine your target audience and their journeyLearn how to create effective social media posts that are engaging.Who is Ian Mason and what do people say about him?Ian is an experienced company founder, having built multiple brands that affect change in communities across the world. His portfolio of companies includes, most notably, an education technology company that teaches children to learn to read and a company that provides leadership development programs to individuals and corporate clients, that include the likes of AstraZeneca and the U.K. Government.In 2013, Ian played a key role in the creation of a company and a proposition that could deliver business support to entrepreneurs and SMEs at scale, on behalf of Sir Richard Branson. The result of this work, Virgin StartUp, was a collection of programs and funding opportunities, delivered by entrepreneurs, for entrepreneurs looking to start, fund and scale their business. Within 5 years of founding, Virgin StartUp had delivered support to thousands of U.K.–based start-ups and SMEs, making it one of the largest such organisations in the country.After leaving Virgin, he then went on to create Humble, another business support organization, with the vision that entrepreneurship can be a huge driver of social mobility, financial independence and upskilling, not just a vehicle for creating billion dollar companies. Over 3,000 people have benefitted from Humble’s programs over the last 4 years, more than half of whom are female.He has also held over a dozen Entrepreneur-in-Residence roles at various incubators and accelerators globally.Ian started his career as an economist, working in economic development in local, regional and national Government in the UK, before becoming Head of Policy and Public Affairs at London Chamber of Commerce in the aftermath of the Global Financial Crisis. He left this work to pursue his dream of working for Sir Richard Branson and later to go his own way as an entrepreneur.When he’s not building businesses or helping others to build businesses, Ian enjoys playing football, marathon running, motorsport, falconry, shooting, ballroom dancing, and listening to jazz/swing music. He is a member of MENSA and avid supporter of Aston Villa Football Club.“One of the most informative things I’ve ever done” Alice“The language was easy to understand – a lot of us didn’t come from a business background. No question was a dumb question” Archana“I was really impressed with how much value was packed into the program”Joel
This workshop is open to all interested community members and has been developed to help you utilise social for marketing purposes.
By the end of this workshop, you will be able to:
Understand the social media landscape
Understand the major social media platforms, how they function and what role they play in marketing
Create social media marketing goals
Define your target audience and their journey
Learn how to create effective social media posts that are engaging.
Who is Ian Mason and what do people say about him?
Ian is an experienced company founder, having built multiple brands that affect change in communities across the world. His portfolio of companies includes, most notably, an education technology company that teaches children to learn to read and a company that provides leadership development programs to individuals and corporate clients, that include the likes of AstraZeneca and the U.K. Government.
In 2013, Ian played a key role in the creation of a company and a proposition that could deliver business support to entrepreneurs and SMEs at scale, on behalf of Sir Richard Branson. The result of this work, Virgin StartUp, was a collection of programs and funding opportunities, delivered by entrepreneurs, for entrepreneurs looking to start, fund and scale their business. Within 5 years of founding, Virgin StartUp had delivered support to thousands of U.K.–based start-ups and SMEs, making it one of the largest such organisations in the country.
After leaving Virgin, he then went on to create Humble, another business support organization, with the vision that entrepreneurship can be a huge driver of social mobility, financial independence and upskilling, not just a vehicle for creating billion dollar companies. Over 3,000 people have benefitted from Humble’s programs over the last 4 years, more than half of whom are female.
He has also held over a dozen Entrepreneur-in-Residence roles at various incubators and accelerators globally.
Ian started his career as an economist, working in economic development in local, regional and national Government in the UK, before becoming Head of Policy and Public Affairs at London Chamber of Commerce in the aftermath of the Global Financial Crisis. He left this work to pursue his dream of working for Sir Richard Branson and later to go his own way as an entrepreneur.
When he’s not building businesses or helping others to build businesses, Ian enjoys playing football, marathon running, motorsport, falconry, shooting, ballroom dancing, and listening to jazz/swing music. He is a member of MENSA and avid supporter of Aston Villa Football Club.
“One of the most informative things I’ve ever done”
Alice
“The language was easy to understand – a lot of us didn’t come from a business background. No question was a dumb question”
Archana
“I was really impressed with how much value was packed into the program”
Joel